Editorial: Skills Courses

BUSINESS SKILLS TRAINING WITH CORPORATE COMMUNICATIONS

Back to the Future

Black Ferrari

Ferrari

Red E-Type Jaguar Convertible

E-Type Jaguar

 

 

 

 

 

 

 

 

WHY IS AN E-TYPE JAGUAR BETTER THAN A FERRARI?

A classic for a fraction of the price of an Italian super car. What made Jaguar so successful, and what has that got to do with business skills training?

1961

It’s 1961. The E-type Jaguar has just been launched. You are looking for a sports car. Which one do you choose, a Ferrari like the black one in the picture (left) or the beautiful red E-type Jaguar (right)? The E-type is a third of the price of the Ferrari and it’s got a more powerful engine and goes faster.

Of the E-type Ralph Giles, President and CEO, SRT Brand and Motorsports of the Chrysler Group said, “I think it’s the simplicity of the design. …. It’s not really depending on a lot of gimmicks. A lot of cars … add a lot of drama. … the shapes are very pure and simple, the car seems to have a very distinctive face.”

2013

A white E-Type Jaguar Convertible

An E-Type Jaguar Convertible

Fast forward to 2013. What price would you put on Skills Training that offers:-

Tailored courses

Focused on student and company needs

Communicative

Lots of practical activities

Industry specific content

Courses that can be delivered any time…

Any place

 

We are happy to offer you a test drive. The courses cost a lot less than you might expect. Call us for a price offer.

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